The first exposure of pubic hair – “albeit modest to the point of invisibility” was accomplished by “Penthouse” (April 1970). The appearance of pubic hair in the girlies is now so commonplace that it is remarkable that there was such a fuss about it in 1970. But at the time the “Penthouse” initiative was seen as little short of revolutionary! Almost all the other “pin-up” magazines followed suit within a matter of months.